How to work with me

  1. By the Glass

Create one exceptional experience for your brand.

Conceptual work, pitch decks, scripts, UX copywriting, web copy, campaigns, articles, ads, etc. etc. etc.

Spin me a vision of what you want and I’ll spin you up some magic.

An image shaped like a wine glass depicts a bearded man, Sam, notebook in hand, looking away from the camera at some graffiti.

2. By the destination

You want to get from here to there, wherever there is.

Deals with bigger clients?

A different kind of employee in your team?

A better MQL to SQL rate?

I’ll devise a brand strategy, campaign or playbook with you, so your team can arrive at the destination in a shower of sparks. Details below.

Sam, stroking his beard, sitting outside at a desk in front of the Avon River in Bristol

“Sam really pushed us in terms of creativity. He's super easy to work with and he's able to collaborate in a very pragmatic way. He really elevated our brand.

Joeri Schouten, co-founder of Sweav, a new model for strategy and M&A support

How we’ll get from here to there

Make it experiential

The power of your brand to keep people tuning in.

We’ll make every interaction matter — because people won’t get invested in the brand until we invest first.

My toolkit:

  • UX copywriting

  • Buyer journey analysis

  • Tone of voice

  • Storytelling

make it new

The power of your brand to make the familiar relevant again.

We’ll place a pylon between the unconnected ideas in people’s heads and turn on the power.

My toolkit:

  • Conceptual copywriting

  • Thought leadership

  • Ad copy

Make it compelling

The power of your brand to matter to people.

We’ll work on your premise, so you can create space to grow in a potentially crowded market.

My toolkit:

  • Value proposition writing

  • Market positioning workshops

  • Brand narrative workshops

“Sam was brilliant to work with as we shaped our thinking around communicating our employer brand….

“What emerged felt ‘more us’ than before and has fed directly into further work we’ve done on our website and with LinkedIn.”

Victoria Ferrier, Chief People & Commercial Officer, Konsileo

A sample of Recent work

  • Worked directly with Chief People Officer and Head of Marketing.

    Created a new messaging strategy for the next 12-18 months.

    Created a new employer brand playbook for use across PR and communications.

    The process involved discovery calls, an in-depth workshop and a presentation with key stakeholders.

    Sam was brilliant to work with as we shaped our thinking around communicating our employer brand. Bringing a combination of structure and thinking-space to the conversations. 

    What emerged felt ‘more us’ than before and has fed directly into further work we’ve done on our website and with LinkedIn. I am really looking forward to working with Sam again as we grow as a company.

    -Victoria Ferrier, Chief People and Commercial Officer, Konsileo

  • Worked directly with Sweav founders on a brand refresh for “a new model for strategy and M&A support”

    Created core messaging for four markets for use across website, pitch decks and beyond.

    Made the brand ready for a new scaleup phase that would help Sweav win over new clients and grow their community of consultants.

    See it yourself at https://www.sweav.works/

    Sam understood our proposition super quickly. Based on that, we created and mastered our new 'tone of voice' which he then creatively and consistently applied across our website and pitch documents.

    He really pushed us in terms of creativity. He's super easy to work with and he's able to collaborate in a very pragmatic way. He really elevated our brand.
    - Joeri Schouten, co-founder, Sweav

  • In January 2025, I took over Yes Friends most vital and successful marketing channel: email.

    “Sam picked out the best of what we had done before and ran hard with that,” says Sam Mabley, founder of Yes Friends. “He gave us the confidence to start upping the amount of emails we were sending whilst retaining the quality of creative and the results, with continued high open and click through rates.”

    “People have replied to the emails with praise like “I have to message and say this email was perfect,’ and ‘whoever writes your newsletters deserves a raise’.”

    See the full case study here: https://www.samuelwhitlock.com/articles/case-study-yes-friends

  • Reworked a key sales deck for a massive managed services offering.

    Worked directly with in-house Marketing Lead and Global Head of Managed Services.

    Updated tone of voice, messaging and structure.

    Showcased a newly packaged offering that would help the company land and expand within global enterprises.

  • Taking the lead on fintech and consultancy firm projects for RH&Co.

    Co-leading workshops on brand voice and messaging.

    Looking after clients I’ve built a 3+ year relationship with.

  • Dived into the world of placemaking in the built environment (not for the first time).

    Penned an article for the architect firm’s leader, reflecting on a recent event about the housing crisis.

Just a chat Or something more

If nothing else, it’s an excuse to put on a coffee and chat with an enthusiastic listener.

Or it could be the start of a whole new adventure.

Let’s see which one it is.