Make every little interaction feel like magic

  • We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.

  • We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.

  • From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.

Welcome founder / fellow Marketer.

Let me explain why you’re actually a sommalier…

You don’t waste your audience’s time, you Pour out the fine wine Like it’s early on a tuesday and they shouldn’t really but oh go on then, and they’re dressed in their everyday clothes with 4pm expectations, but you make them honoured guests of every little interaction like they’re taylor swift asking for directions, and you weren’t content to say “Two lefts and a right” you dropped everything and walked her ALL THE way, and even though she isn’t Taylor Swift – she’s your customer, client or next hire – for a moment she had a blank space where she wrote your name

AND JUST LIKE THAT You’re no longer competing in a crowded market

you create your own

[ ]

to grow.

“This is copy that not only does our audience love to read, purely for its wit and originality, but copy that has delivered some of our best sales days.”

Sam Mabley, Founder, Yes Friends

The internet is full of clutter

If Marie Kondo entered the webstream, not much would survive.

But we can be the sparking-joy exception.

We just need to realise brand magic is a bottom line issue.

Because the way we do one thing, is the way they’ll assume we do everything.

The cost:

Invest in every little interaction as if words were wine and you’re the sommelier.

The reward:

Every interaction can feel like magic.

Magic for our next customers, employees, users, investors, and the people who’ll pay us more if we treat them like stars in this show.

They call me a copywriter, You can call me sam.

A bearded, laughing man, Sam, dressed in an open shirt, with a notebook in his hands, leaning casually against a metal structural support for a bridge.

magic isn’t just for the glamourous brands

Let’s get this out the way:

I’m the former Creative Lead of the award-winning agency RH&Co.

And I’ve consulted on high level brand direction, positioning and strategy. The big stuff.

I’ve created one-of-a-kind copy for:

  • Industries where people literally worked with human waste.

  • Fintechs so complex the sales people don’t understand what they’re selling.

  • Sectors so old you’d think nothing new would ever grow there 

So I’m a safe pair of hands, yes.

But I’m not just a safe pair of hands

With your permission, I’ll help you break the rules in just the right places.

You might be talking to chief financial officers or small business owners, bored shoppers or jaded ecologists.

Either way, you don’t just want to speak their language. You want to subvert it.

So that’s what I do. And FCA-regulated industries still seem to like me.


“Collaborating with Sam on multiple projects has been like collaborating with a master chef who doesn’t just bring all the right ingredients but knows exactly how to prepare and serve them to make the final dish exceptional”

Emma Johnson, Head of Content and Design, Series A-funded Fintech

Where do you want your brand to go?

A bearded man, Sam, sitting above some graffiti, staring into the middle distance, a notebook open on his lap, a pen in his hand
A bearded man, Sam, sitting cross-legged in the middle of a bridge, notebook open in his hands
A bearded man, Sam, lying on his back on a dilapidated railway track, a notebook in front of him

I’ve taken a silly number

of marketers and dreamers

from where they were

to where they needed to be

to make magic

in the next growth phase.

The journey